Asus Zenfone Zoom launched in India at whopping Rs 37,999

Unlike expectations, Asus has launched its Zenfone Zoom at whopping Rs 37,999.

Asus today announced the launch of Zenfone Zoom in India today at whopping Rs 37,999. It will be available in India from 22 January, 2016, on Flipkart and starting in February 2016 at Asus Exclusive Stores. As per Asus, it is world’s thinnest optical-zoom smartphone.

Introducing ZenFone Zoom to India, Jerry Shen, Asus chief executive officer said: “Photography has become extremely important for today’s smartphone users. Consumers want to capture every precious moment of their lives on their smartphone cameras, and also be able to perform multiple tasks with the same device. With ZenFone Zoom, we are introducing an unbeatable smartphone that complements today’s lifestyles and puts professional photography within the reach of everyone.”

The Zenfone Zoom, which was first unveiled September last year, comes with a 13 megapixel rear camera that is armed with 10-element Hoya lens, Laser auto focus, optical image stabilization (OIS), 12X magnification, Professional Panasonic SmartSFI sensor for optimized image, 3x optical zoom, PixelMaster technology and a super resolution mode in which you can capture 52x resolution photos. The ZenFone Zoom is also equipped with a 5 megapixel front camera for selfie lovers.

Besides this, Asus ZenFone Zoom features a a 5.5-inch FHD display (1920 x 1080 pixels) along with Corning Gorilla Glass 4 and has anti-fingerprint coating too. It is powered by a 2.5 GHz quad-core Intel Atom Z3590 processor and 4GB RAM. The Zenfone Zoom comes in two variants - 64GB and 128GB of internal storage, which the user can further expand via a micro SD card by another up to 64 GB. The handset runs on Android 5.0 Lollipop operating system with ASUS ZenUI on top, and is packed with 3000 mAh non-removable lithium-polymer battery along with ASUS BoostMaster technology that charges the battery from zero to 60% in just 39 minutes.

Connectivity options include 4G, WiFi 802.11a/b/g/n/ac, WiFi Direct, GPS with A-GPS/GLONASS, Bluetooth 4.0, and micro USB 2.0 port. The handset measures 158.9 x 78.84 x 11.95~5 mm and weighs 185 grams and in the sensors department it has Accelerometer, proximity, ambient light, gyroscope, digital compass and Hall-effect sensors.